Buyers in Morocco do not scroll ten blue links anymore. They ask ChatGPT, Perplexity, Gemini or Google AI Overviews a full question such as: who is the best tourism company in Casablanca? Then they contact the two or three businesses the answer names. Generative Engine Optimization (GEO) is the work of becoming one of those named businesses, and this guide covers exactly how it works in Morocco. Why AI search is different in Morocco Companies in tourism, textiles, offshoring and agrifood feel it first. In Morocco, French and Arabic queries sit side by side, and assistants answer in whichever language the visitor used. AI assistants build answers from structured, consistent, readable information, not from how modern a website looks. When your name, category, services and service areas across Casablanca, Rabat, Marrakech and Tangier disagree from one page to another, the model has nothing safe to quote and it names a competitor instead. A small business with clean, well-explained information is cited ahead of a large brand with a beautiful but unreadable site. Step 1: one structured, authoritative profile Start with a single source of truth: legal name, category, the exact services you sell, service areas covering Casablanca, Rabat, Marrakech and Tangier, opening hours, phone, and proof such as reviews, photos and documents. Publish it with Schema.org structured data so machines read it without guessing. A DigitalPages profile does this for you: one schema-marked, bilingual…