# Reading Your Analytics Dashboard - **Profile views** — unique visitors hitting your public page. - **WhatsApp clicks / Phone clicks / Website clicks** — outbound intent. Treat each as a near-lead. - **AR engagements** — visitors who opened your AR experience (huge differentiator vs traditional directories). - **AI citations** — times your business appeared in a ChatGPT / Perplexity / Gemini answer (refreshed weekly). ## A simple weekly habit Every Monday, look at three numbers: views, WhatsApp clicks, AI citations. If views grow but clicks do not, your CTA needs work. If views are flat, your SEO needs attention — open the AI Search Agent. ## Pro tip Use the date range picker to compare this 30 days vs the previous 30. That delta tells you whether your last action actually moved anything.